Tourism in Hawai'i
What are visitors spending money on?
What are visitors spending money on?
What are visitors spending money on?
In 2019, the Hawai'i Tourism Authority (HTA), the state’s official source for information on comprehensive tourism market research, reported $17.75 billion in visitor spending and $48.6 million in average spending daily. Visitor spending includes anything from lodging, shopping, food, transportation and other travel-related expenses while in Hawai'i.
The importance of tourism is reflected in the other major sectors connected to tourism that contribute to the state’s economy like that of trade, transportation, and accommodation. Lodging is the largest spending category by all visitors, totaling $7.65 billion spent on lodging alone.
What do visitors do?
What are visitors spending money on?
What are visitors spending money on?
Hawai'i’s natural beauty and geographic landmarks provide the state with a plethora of sites and activities for visitors to enjoy. The Hawai'i Tourism Authority conducted a visitor satisfaction and activity report in 2020 that surveyed visitors from 8 major markets who recently visited Hawai'i. Those markets were the U.S. West, U.S. East, Japan, Canada, Europe, Oceania, China and Korea.
The survey asked 24,637 visitors what types of activities they partook in during their stay on the island. The HTA identified 5 main categories of activities that visitors participated in: Recreation, Shopping, Entertainment and Dining, Culture and Fine Arts, and Sightseeing. Out of these categories, sightseeing was the most popular activity, which an average of 94% of the respondents across the 8 major markets reported as participating in. Of the sightseeing category, most people reported going on self-guided ventures.
